When starting a business, you could say there are two main options: franchising or starting from scratch.
While some people may choose not to franchise and start their business on their own, there’s a chance it works out, and there’s a chance it doesn’t. When you decide to franchise, you’ll have unprecedented access to everything you need for your business, so there’s not too much room to fail. However, the risk is always there with any type of new business opportunity.
In some cases, a business may start out independently, and regardless of the level of success or failure they experience, they ultimately decide to franchise to help them march on or to grow their operations. This process is called franchise conversion.
An already established business is taken, and the already established processes, branding, and operational systems are applied. This helps businesses boost sales, attract customers, and take advantage of the same resources and benefits from franchising day one – just a bit later.
Today, the team at Benjamin Franklin Plumbing Franchise Development explores some of the reasons why you may want to consider franchising your local business:
1.You’re Not Getting Consistent Leads
Any successful business needs to have a quality marketing strategy in place to make sure you’re getting leads that not only secures a constant stream of revenue for you and your employees but leads that are quality and sourced locally.
Benjamin Franklin Plumbing is one of the most recognizable names in the plumbing industry. This means that when you franchise with us, you gain access to that household name and popularity that benefits our hundreds of franchise owners today. We have an extensive network of locations across the United States, ensuring customer loyalty to our brand. This helps you make sure you’ll never be asked, “who are you again?”
Branding isn’t Your Strong Suit
Aside from being a small business, competing with much larger names, you may have never got the branding for your business quite right. Whether your nephew’s graphic isn’t cutting it anymore or you want to avoid the expensive cost of completing a professional rebrand, you’ll have the approval to use our established branding.
Along with a stunning, user-friendly website where customers can inquire about services, you’ll have access to an on-call marketing coach that can help you make sure your advertising dollars are being spent effectively to help collect new leads.
2.You’re Unhappy with Your Current Lifestyle
If you feel like you’re doing everything in your business and losing the chance to focus on your personal development goals or even spend time with family and attend those special moments, converting your business into a franchise can help!
Franchising has proven processes put into place, easily adaptable to your current small plumbing business. While it won’t be able to run on its own all the time without you, our franchisees share that the flexibility of franchising is one of the best advantages! Without much guesswork and clear plans for success, you’ll be able to create the lifestyle you’ve always dreamt of!
3.You’re Ready to Expand, Grow, and Scale Your Business
Maybe you started your business a few years ago, have found steady success, but currently have no idea to widen your service area. Or maybe you just want to diversify your current menu of offerings. Whatever the case may be, franchising may be the answer!
Converting your local business to a franchise unlocks hundreds of advantages:
- Gain access to dozens of online training resources and ongoing support from a team of business development professionals
- Locally optimized website to drive and convert traffic to your business
- A proven system that streamlines the daily operations of your business
- Buying power that helps you continue to provide competitive prices to customers
There are hundreds of thousands of plumbing companies in the United States. With the help of Benjamin Franklin Plumbing, you’ll be able to stand out by delivering better plumbing services than your local competition and benefit from a nationally recognized name.