Why Turnover Isn't a Problem, but Retention Is

As a franchise owner, you work hard to build your location’s brand in your community, train employees, and even to find the right new hires. All the hard work you do is pointless without retention. High employee turnovers plague many industries, and while companies often strive to locate “good people” with extensive screening and hiring processes, it’s all for nothing without retention.

Hiring is just one half of what needs to be done to get good employees. Retention plays an equal, if not larger, part in ensuring that your team is experienced, passionate, and professional. High turnover rates are a symptom of something far deeper, and investing in retention just may be the cure.

The Facts: Why Is Turnover So High?

As Boomers begin to retire out of the workforce and are replaced with Millennials, the culture of business is shifting. Companies who are not keeping up with Millennial views are struggling to retain their workers, which can cost these companies hundreds of thousands of dollars a year.

In a recent survey by Mercer, a global consulting leader, it was found that the majority of surveyed workers were considering leaving their jobs—even when they were satisfied with their company or job!

Breaking down the statistics, we see:

  • 45% of employees who are satisfied with their organization are considering leaving.
  • 42% of employees who are satisfied with their jobs are considering leaving.
  • 37% of employees are seriously considering leaving their jobs.

If employees are satisfied with their companies and jobs, why are they leaving? If you employ mainly Millennials, you should pay close attention.

60% of Millennials stay at a job for less than 3 years.

So what’s the deal with that? Millennials are more likely to move from position to position seeking opportunities for self-development. This is a data-hungry, information-craving generation we’re talking about here, and they know that the path to a successful career and personal happiness is to always be striving for more. More training, more knowledge, more connections, more education, more growth — whatever it is, Millennials want more of it. Is that necessarily a bad thing, though? Employers who learn to meet their Millennial employee’s needs are often rewarded with dedicated employees who constantly strive to better themselves, both personally and professionally.

Turnover & Retention: What Makes Financial Sense?

While you might feel it’s cheaper to replace employees than to entice them to stay, it turns out that the opposite is frequently true. It generally costs far less to invest in strategies to retain employees than to replace them.

More facts:

  1. The average wage of a U.S. employee is approximately $50,000.
  2. Voluntary termination is more than 10% a year.
  3. The average total cost to replace an employee who quits is between 25% and 250% of their base salary, depending on their role.

What do these facts mean? Look at it this way. If you need to replace a good employee who was being paid $50,000, and you spend the bare minimum of 25% of their base salary, you’re looking at $12,500, at the minimum. If you need to replace 10 employees in a year, you’ll be spending $125,000 every year on turnover. Ouch!

Article excerpts from Employee Retention, an article by Lance Sinclair, VP/Training at Success Academy an affiliate company of The Authority Brands. Read more @HVACRBusiness.